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170 Main St, P.O. Box 507 Bridgton, ME 04009-0507
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Motivate staff.
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Increase safety awareness.

About Us
Since 1979, Maine Street Graphics has provided marketing and promotional solutions to our diverse customer base. Our in-house graphics, screenprinting, and embroidery capabilities ensure that we are well positioned to satisfy the needs of your group or business. We look forward to establishing a mutual relationship that partners our services and abilities with your organization.

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Sports Schedule Magnets

Product of the Day

Budget Non-Woven Shopper Tote Bags

ATOT90

Make their day a little brighter with this colorful non-woven polypropylene tote bag! This large tote measures 20" x 13" x 8" in size. Offered in a variety of colors to choose from, be sure to add a silkscreened imprint of your custom logo or design for maximum brand awareness. Hand out this eco-friendly tote bag as a gift at trade shows and business events. Enhance your marketing campaign with this practical product!

Face Masks Could Soon Get Certification Labels

ASTM International, which sets standards for a range of products, is working with scientists and manufacturers to develop guidelines for filtration efficiency of cloth masks and other face coverings.

Masks may soon be getting a set of standards to help consumers determine how efficient each type of face covering is at filtration. ASTM International, the organization that sets technical standards for products ranging from amusement park rides to drones, is working with industry and government partners to create the guidelines. Once those standards are agreed upon, masks that meet them would bear a label certifying that.

Chris Rodgers

The standards are needed, experts say, because there’s a lot of variation in how well face coverings block particles from passing through. N95 respirators are required to filter out 95% of all airborne particles larger than 0.3 microns. But cloth masks that are available to the general public don’t have to meet any particular filtration standards. Back in June, the World Health Organization published recommendations for a multi-fabric, three-layer mask, but that design doesn’t necessarily match what is available for sale online and at retail.

“We want everyone to be wearing masks … [but] there’s a huge variability how effective cloth masks are,” Linsey Marr, a civil and environmental engineer and aerosols expert at Virginia Tech told Quartz. “Things are ad hoc right now, and the public has no guidance.”

The task group writing the face mask standards has not yet reached a consensus on how effective the masks should be at trapping particles, according to Jennifer Marshall, program manager for public safety standards coordination at the National Institute of Standards and Technology (NIST). “One of the concerns is how much is leaked through and around the barrier and the best way to measure it,” she told Quartz. Usability is also key. “There’s a balance to blocking particulates and breathability, and ultimately masks need to be comfortable and wearable.”

Those are all factors suppliers in the promotional products industry considered as they developed face masks early on in the pandemic, but different fabrics and fits have yielded a wide variety of styles with no universal guidelines.

The face covering standards will identify which labs are certified to run tests and set requirements for design and labeling, according to Marshall. They may also include type and durability of material and what portion of the face the masks should cover. ASTM began working on mask guidelines back in July, and the new standards could be published before the end of 2020, Marshall said.

The mask standards are being discussed by a group of about 50 scientists, industrial hygienists, government officials, special interest groups and manufacturers, according to the Washington Post. Employees from 3M, maker of N95 respirators, have been involved in the discussions.

Americans have been scrambling for assurances of how effective various face coverings are at blocking particles and slowing the spread of the coronavirus, as evidenced by how a viral study out of Duke University this summer put a damper on neck gaiter sales before later studies showed that face covering efficiency had more to do with the type and number of layers of fabric, rather than the form factor. An agreed-upon set of standards with associated labeling requirements could help cut down on confusion and panic.

“Whether it’s a standard or whether it’s something equivalent to the Consumer Reports rating [of] good, better or best, it is probably useful because otherwise people are lost,” Philip Harber, a professor of public health at the University of Arizona told the Washington Post. He added that the standards should be “very, very, very simple,” given some Americans’ hostility toward masks.

Helpful Wellness Products

Consider these items for health-conscious end-buyers. This year, that’s virtually everyone.

Berlekamp Plastics
Berlekamp Plastics
This handy no-touch grip tool is 100% USA-made and perfect for opening doors, pushing buttons, carrying bags and keeping hands safe from germs.

Evans Manufacturing
Evans Manufacturing
Ideal for healthcare facilities, grocery and retail stores, schools and the hospitality industry, these PPE kits include a reusable mask, pair of nitrile gloves, hand sanitizer packets, alcohol wipes and a reusable pouch.

Gemline
Gemline
A nice gift for new employees or returning students, this container set is eco-conscious and will keep food and snacks fresh and cool for hours. The lunch box is BPA-free and the cooler has a PEVA heat-sealed lining.

Nu Promo International
Nu Promo International
Hands stay clean all the time with this mini case of disposable soap sheets. Featuring a light lemon scent, they’re great for hotels, gyms and outdoor activities.

Pinch Provisions
Pinch Provisions
This vegan leather case and 1-oz. bottle of sanitizer is a perfect partner for purses, backpacks and bags using the attached carabiner or lanyard. Available in four colors.

Snugz USA
Snugz USA
Earth-friendly organizations will appreciate this USA-made tinted lip moisturizer. It has a beeswax base and comes in six different natural flavors. Think trade shows and gifts with purchase at beauty stores and salons.

Starline USA
Snugz USA
It’s easy for runners, hikers and cyclists to quench their thirst with this hydration pack. Target end-buyers with active clients; think athletic clubs, sporting goods stores and even health food stores.

How To Grow Your Email Subscriber List

Email marketing provides a direct conduit for communicating tailored messages and important information to clients and prospects -- something that's become even more critical during the disruption from COVID-19. As such, growing those lists can be especially pivotal for promotional products distributors and suppliers. Here's a few tips how to do just that:

1. Sign-up all new clients. Each time you onboard new clients, their contact information should be shared with the marketing pros that handle email outreach. The new clients should then be segmented into an email list that’s most appropriate for them. (Tip: segmented lists lead to better engagement.)

Email Marketing

2. Make it easy for site visitors to opt-in. Prominently feature email opt-in forms on your website pages that get the most traffic. You can use Google Analytics to determine which pages are most visited. Also: place a “sign up” option on your website’s header.

3. Leverage blogs & whitepapers. Your blog should feature a call-to-action encouraging people to subscribe to receive more useful content in their inboxes. This can be a pop-up form or a subscribe CTA that’s static, but clearly displayed, on blog pages. Access to whitepapers, which should feature insights of high value to sought-after audiences, can be situated on special landing pages. Have the landing pages provide a few teaser insights. Then, have it so that enticed readers must give their email address/name to download the full whitepaper.

4. Attract subscribers through social. Run contests on your social platforms that offer, to those who provide contact information, the chance to win rewards, such as a certain number of free branded travel mugs. The social posts should link to a page where people enter the contest by inputting their name and email address. Also, share links to blog posts, whitepaper landing pages and other content that contains email subscriber opt-ins. Posting videos on YouTube? Feature a link in the text description below the video that sends clickers to a page where they can get access to on-topic gated content if they provide an email address. Also, include a clickable link to the page in the video itself. And, take advantage of the “sign up” feature you can put at the top of your business Facebook page. Link it to a landing page that asks for an email address in exchange for an element of good content, such as a webinar.

5. Create email content that’s valuable. If the content is useful or entertaining, recipients will be more willing to share the email with others who have similar business interests. If you’re a distributor, for instance, a buyer at one large technology firm might be inclined to send your email to colleagues in similar positions at other tech companies. When those people get your message from the forwarding colleague, make it simple for them to get onto your email lists by providing a “subscribe” CTA link in all your marketing emails.

6. Feature a subscribe link in every employee’s email signature. All email interactions employees have with people outside your organization then become potential channels for streaming in new subscribers. Make the “subscribe” option a text hyperlink that’s wrapped in a compelling CTA, such as “Get Free Insights That Will Power Your Marketing and Grow Your Sales.” The link should take clickers to a web page where they can sign up for your e-marketing communications.

7. Provide commentary for blogs, articles, podcasts, videos and social media forums. Designated team members can deliver information on topics upon which they and your company are experts, providing insights and solutions for audiences of desired prospects. This can help drive website visits from prospects warmed to your company. Once on the website, they should find more great content and sign-up options that nudge them toward entering your email subscriber base.

8. Source from the real world. From trade shows to networking events, company team members are always meeting new people who could be prospects and getting their contact information. See to it that those email addresses make it onto your email marketing lists.

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